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Territory of Successful Business – the new project by Mos Shoes for exhibitors

From 10 to 13 September the new project was launched in the framework of Mos Shoes exhibition – “Territory of Successful Business”. The participants of the project had the possibility to hold personal meetings with the biggest Russian retailers, presenting their products to them and studying their today’s requirements as well as cooperation conditions. This year the guest of the project was Head of the Division for men’s footwear of Men’s product and special projects Department of Purchase and Commerce Board of Lamoda Company – Anton Kotov. Mr. Kotov participated in the business program of the exhibition, speaking about the aspects of management for the men’s footwear product range at e-commerce channel. After his speech, all the exhibitors who had made the special request, could present their products, tell about their advantages and learn how acceptable they are for one of the biggest online retailers of Russia. “I see this format as sufficiently interesting and promising, – Mr Kotov noted. – Some of the manufacturers consider the penetration into federal chains very complicated, long and expensive, that’s why they don’t even try. Lamoda is an open company and we are always eager to conduct a constructive dialogue. The format proposed by MosShoes allows, from one side – to determine immediately the correct cooperation vector and from the other – to discover some new brands.” Mos Shoes as the biggest industry fair in Russia and Eastern Europe went beyond the simple selling of exhibition spaces long ago. First of all, Mos Shoes see their task in organization of efficient communication between the retailers, distributors and manufacturers. Organization of “Territory of Successful Business” is one of the tools which can help the new companies to find their buyer and to present their product directly to the persons who are decision-makers for new cooperation.

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