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February 28 – March 3
2022. Before
the exhibition

Book a stand


September 2019

432 companies
29 countries
11 632 visitors
591 brands

The new exposition within the leading fair of the industry – Mos Shoes – is the Premium Brands Zone. The Premium Zone is held for the first time during the exhibition in March and this is the most logical reaction to the growing interest of Russian and foreign buyers towards the top price segment.

The participants

The exhibitors of the division are Russian and foreign companies operating in top price segment. The European colleagues are focused on the Premium Zone due to the growing interest for the Russian market which has an enormous potential.

The perspectives

In the process of development and diversification of the business, many companies evaluate the premium segment as one of the ways to attract the visitors to the store.

The marketing

A part of the business program, held traditionally during Mos Shoes exhibition, covers the issues related to the promotion of the premium brands, where the policy of hard discount is not acceptable.

Other sectors of Mos Shoes

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