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New projects by MOSSHOES

According to the tradition, the biggest Russian B@B exhibition for footwear, bags, accessories, leather components MOSSHOES will be held in the International Exhibition Center “Crocus Expo” 13 to 16 March. Every year MOSSHOES unites the professionals of the industry, being today the biggest and the most efficient platform for footwear business. A particular attention will be focused this year on Russian designers which will be presented in the framework of a special exposition. Russian fashion industry is in the phase of an active development, getting the support both from the Government and from private investors. Supporting this trend, MOSSHOES organizes the platform for interaction between all the market players. Manufacturing of footwear and bags is a process with a lot of labor and costs, that’s why the participation in MOSSHOES is an excellent chance for the designers to find new materials for production and specially, the potential buyers, not only from Russia but also from European countries. It is not a secret that many Russian designers consciously open show rooms in Italy, in order to attract the attention of major buyers who want to have the possibility to see in a short time the most of the collections and to choose the best items. The area for young designers which will be opened in the framework of MOSSHOES exhibition – is the response to the market’s requirement to have the unique environment, comfortable both for designers and buyers. The Design Zone is not a simple exhibition area, but rather a kind of communication platform, where the designers’ work can be evaluated by the professionals of the industry and also, they can understand the current retail’s requirements and the correlation between the presented collections and the trends of the present day. It is also an opportunity to demonstrate your success and achievements to the business colleagues. The brand Affex is famous already not only in Russia where it is presented in the most significant multibrand stores of Moscow. Their concept is extremely simple, that’s why it is clear and requested by the most of the customers – the basic shoes at an affordable price. Such an approach has been appreciated also, by the European professionals, and Affex enjoyed a good deal of attention during the famous Pitti Uomo. The brand Z!BOOT, for example, grew from a small artisan shoe workshop to a private online store, an soon they plan to open their own monobrand boutique. MISLISTUDIO from St. Petersburg are concentrated on handmade footwear production and perfectly demonstrate that the models created by Russian designers are not less popular than those of the European brands. BRANDOCASTA online store unites several young and promising brands at once, not only in the shoe segment, but bags also, offering relevant and comfortable models to their clients. Moreover, a part of the business program which will be held in the framework of the exhibition, will pay a particular attention to the issues related to the promotion of own brands in the conditions of a limited budget.

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