The new exposition within the leading fair of the industry – MosShoes – is the Premium Brands Zone. The Premium Zone is held for the first time during the exhibition in March and this is the most logical reaction to the growing interest of Russian and foreign buyers towards the top price segment.
The exhibitors of the division are Russian and foreign companies operating in top price segment. The European colleagues are focused on the Premium Zone due to the growing interest for the Russian market which has an enormous potential.
In the process of development and diversification of the business, many companies evaluate the premium segment as one of the ways to attract the visitors to the store.
A part of the business program, held traditionally during Mos Shoes exhibition, covers the issues related to the promotion of the premium brands, where the policy of hard discount is not acceptable.
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