Trend-zone was presented for the first time at September Mos Shoes exhibition, and it was organized in cooperation with the famous fashion analyst Andrey Abolenkin. Moreover, the exhibition presented five key trends which will be reflected in FW’19-20 collections by the leading designers. TREND-ZONE MS FASHION 2018 Trend-zone is a symbiosis of audio-visual and tactile sensations concentrated in the unique space. Trend-zone makes you immerse totally and feel the DNA of every fashion trend, understand where it comes from and why it is the one to occupy the leading place in the fashion world next season. WHERE THE TRENDS COME FROM Every trend is the reflection of consumer’s behavior and the result of the detailed analysis of the market, of its tendencies, local preferences, passed through the prism of expertise made by the leading fashion analysts. BENEFITS OF TREND-ZONE FOR BUYERS Trend-zone gives the comprehensive answer to the question which models are to become the most relevant in the next season. FOR SELLERS How to give the modern aspect to the collections which have been already purchased and to present them in a new context to the customers. FOR MARKETOLOGISTS AMD MERCHANDISERS The ideas for positioning of the collections and for store arrangement. Also, Mr Abolenkin took part in the business program with the lecture on the most relevant trends of SS’19 season. HOW TO WATCH ONLINE 1. If you have ever registered any of Mos Shoes exhibitions in 2018, log in your personal account at www.mosshoes.com and switch to USEFUL page or just click the banner in this letter and you will be transferred to our web-site. 2. If you never registered, please, fill in the form and you have the access to your personal account after validation of your e-mail. Creating your account, you will get free access to all materials of the web-site. If you want to get more information about the next exhibition that will be held 12-15 March 2019 in Moscow, please contact us. We will be happy to provide you all the necessary information.